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42PLUG is n't about chasing trends . It 's about wearing something that not everyone has.

42PLUG stands for sophisticated style. We carefully select each piece, check its condition and fit, and meticulously prepare it so that it feels high-quality and can be worn for a long time. We're about clothing with a message, not fleeting trends. For us, second-hand isn't about deprivation, but appreciation. By recirculating existing pieces, we reduce unnecessary new production and conserve resources. Our approach is deliberately simple: use fashion longer, maintain quality, and pass on pieces. This is how we create looks with character that are unique and express personality.
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Wassup, I'm Noah , the founder of 42PLUG .

I started 42PLUG to make the style I wear myself accessible. The name represents my origins. The 42 stands for the region I come from. Plug for someone who has access and sources the best pieces. That's exactly my aim. Every item is consciously selected, inspected, and prepared to visibly enhance your wardrobe. The focus isn't on trends, but on pieces with character. For me, secondhand isn't about deprivation, but appreciation. Good clothes deserve a second life. My mission is clear: to keep unique vintage pieces in circulation and build the largest vintage online shop in Switzerland without compromising on integrity or standards. At 42PLUG, you define your own style, not the trend.